Phil Burks


CASA Heroes Team With Genesis for Justice Is Served

Everyone needs a hero, especially children who are abused or neglected. Thank goodness, there are superheroes among us in the world. These heroes do not wear capes or leap tall buildings in a single bound. They are just regular people with huge hearts. CASA® for Kids of East Texas is a non-profit organization that provides trained community volunteers to advocate for the abused and neglected children of Smith, Wood and Van Zandt Counties. One night a year, these non-caped crusaders gather their forces for “Justice is Served”. This annual gala event, which features food, entertainment, as well as live and silent auctions, benefits CASA of East Texas so they may continue the vital work they do for the children of our community. Many of our civic leaders showed up — some of whom donned aprons in lieu of capes — and sprang into action, opening their hearts and checkbooks.

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Aspiring Entrepreneur Seeks Mentorship

Whitehouse High School student (soon to be Baylor Bear) and aspiring entrepreneur Joshua Lively sought mentorship from Genesis leadership. He spent time today with Phil Burks, CEO and Jim Nipp, President.

“One of our biggest joys at Genesis is building relationships with the next generation, and passing down our knowledge and experience to them.”
Phil Burks
CEO, The Genesis Group


Genesis at Google

Genesis at GoogleThis week, Genesis President Jim Nipp, Genesis CEO Phil Burks, and PULSE Product Manager Chad Richey have been at Google headquarters in Mountain View, California demonstrating how Genesis PULSE integrates with the Waze navigation app. Read more


Genesis Named 2015 Small Business of the Year

2015 Tyler Chamber Small Business of the Year AwardGenesis Founder and CEO Phil Burks accepted the 2015 Small Business of the Year award from the Tyler Area Chamber of Commerce​ at Harvey Hall in Tyler.

"My heart is full. Thanks to everyone that has congratulated us for winning the small business of the year by the Tyler Area Chamber of Commerce." — Phil Burks

The annual award recognizes those businesses and organizations that give so much to our community by actively supporting the mission of the Chamber, which is to enhance the business environment, the economic well-being, and quality of life for the Tyler area.


Jim Nipp Named Genesis President

Phil Burks congratulates new president Jim NippPhil Burks, founder and CEO of The Genesis Group, has announced that as of Tuesday, March 5, 2013, he is stepping away from his role as the president of the company and has named Jim Nipp of Whitehouse, Texas, to take over that position. Mr. Nipp was formerly the company’s Vice President of Business Development. Mr. Burks says, “For me to turn over the business that has been my primary passion and focus for 24 years is naturally a very difficult thing. However, having worked closely with Jim over the past 4 1/2 years, I know that he holds my values as well as the value of the Genesis brand, and I feel confident that Jim will lead our team to continued success.”

Before joining Genesis in 2008, Jim Nipp spent about 20 years starting and growing successful businesses in the technology industry. He developed a broad base of experience and a keen sense of what it takes for a company to succeed well beyond simple survival. After leaving the USAF and landing in Austin, Texas, in the early days of the tech boom, Mr. Nipp began his technology career at a very young Dell Computer Corporation. Whether with his own companies or on behalf of some of the largest names in the industry, Jim has started computer and electronic component manufacturing and service facilities in the US, Mexico, Taiwan, Eastern Europe and South America.

Press release