Genesis News
After more than 28 years of extraordinary service, we are celebrating the retirement of Kelley Clarida, our VP of Sales & Marketing, as she begins a new chapter alongside her husband, Allen.
From the earliest days of Genesis to the company we are today, Kelley has led with kindness, compassion, and wisdom, living out our core values of integrity, inspiration, and generosity. She has been the golden bridge between Genesis and our customers, building trust, fostering lasting relationships, and creating bonds that still stand strong.
Kelley brought not only a deep mastery of Genesis software but also an exceptional understanding of the world of two-way communications. In an industry where women were underrepresented, she rose to become a true subject matter expert, a respected voice whose insight commanded attention. When Kelley spoke, she had everyone’s ear.
We will miss her tremendously, but we couldn’t be happier for Kelley and Allen as they step into this well-earned season of life together. Thank you, Kelley, for your leadership, your heart, and your legacy. You have made Genesis better in every way. 💫
🎅🎁 From the Genesis family to you and yours, we wish a very Merry Christmas! May your holidays be overflowing with joy. We are grateful to God for the gift of our Savior, Jesus, and we are thankful for you! May the spirit of ThanksLiving never end! ✨🎄
Genesis will be taking some time to enjoy the holidays with our loved ones. Here is our holiday schedule:
– December 24-26: Closed for Christmas
– December 29-31: Offices open with limited staff
– January 1-2: Closed for New Year’s
– January 5: Ready for 2026! Let's go!
If you are a Genesis customer and need emergency support, our Support Team is always ready to assist you: genesisworld.com/support
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Giddyup! Giddyup! Giddyup! Let's go! 🌟
This week, the traveling Genesis elves were at it again! This time, we dropped off wrapped gifts to our adopted Military family at the US Army Reserve Center as well as Children's Village. They are some more of the heroes we love to honor, especially at this time of the year! They do so much for us, it’s the least we can do.
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PATH helps…Bring the JOY this holiday season! 🎄🎁
The best way to describe our evening out with PATH: Pure joy. The people at PATH are the dictionary definition of giving: providing love and emotional support, and freely supplying goods and services to others. PATH – People Attempting to Help bridges the gap in our community between kind and generous people with caring hearts and our neighbors in need. PATH volunteers and staff live out their faith daily by serving over 25,000 people in East Texas.
During their annual Christmas party, PATH generously gifted bags and containers of food as well as helpful household items to families. Genesis was honored to crash the party and hand out stockings to the kids. And wouldn’t you know it, Jolly Ol’ Saint Nick (not Moss…but he was there, too) made an appearance, as well as the dastardly Mister Grinch!
After witnessing countless acts of generosity in our community over the last few weeks, our cups runneth over. THANK YOU for letting us be a part of this Season of Giving. Merry Christmas! ✨
www.pathhelps.org/
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Christmas With the Alzheimer's Alliance of Smith County! 🎄🎁
Santa and the happy Genesis elves had a blast visiting the Alzheimer's Alliance day club. We hope we brought a few smiles to their faces because they certainly filled our hearts with joy. 🥰
The Alzheimer’s Alliance is a local, independent nonprofit organization committed to providing life-changing support to persons living with dementia and their caregivers.
We are inspired by the people at the Alzheimer’s Alliance and their compassion, patience, and dedication to serving families in Smith County. Their work is a beautiful reminder that love, dignity, and human connection matter at every stage of life.
www.alzalliance.org/
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🔔 Ringing in the holidays with The Salvation Army!
“Who are these dingalings?” you ask. We’re not sure…but their face rings a bell. 🥁
Every week during the holiday season, Genesis has been camped outside Bass Pro Shops in Tyler, greeting shoppers during the lunch hour, wishing them a Merry Christmas, and minding the Salvation Army red kettle. Where does all the money go? The Salvation takes every penny from your generous donations and uses it for their variety of community programs:
✅ Basic needs, such as food, clothing, and utility assistance
✅ Shelter for the homeless
✅ After school programs and other youth services
✅ Disaster relief
✅ Christmas assistance, such as toys, meals, and support for families
When you help the Salvation Army, you help make our community a better place. Thank you and Merry Christmas! 🎄🎁
salvationarmyusa.org/
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Another outstanding Blue Santa is in the books! 🎄💙
The Tyler Patrolman's Association Blue Santa Program brings a little extra light to families across East Texas. From winter coats and school supplies to a holiday shopping trip alongside a local officer or first responder, Blue Santa meets real needs while building positive connections with the community.
What makes this program so special isn’t just what’s given, it’s the moments in between. The laughter, the conversations, and the reminder that when a community shows up together, hope follows.
At the end of both Blue Santa events in Tyler, 280 children got to go shopping and experience a little more love this holiday season!
Genesis is grateful to have played our small part. Being a part of Blue Santa tops off our Christmas gas tank to overflowing. THANK YOU to our first responders who serve with heart all year long. We wish them, and YOU, a very MERRY CHRISTMAS and a season filled with joy!
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Joyfully Shopping with Project Joy!
Project Joy is another Genesis community partner making a difference in the lives of people in need every Christmas. Project Joy shares God’s love through a box of food and gifts under the tree. And this year…WOW! A record crowd turned up to go shopping! We are grateful for our friends at Project Joy, who are the hands and feet of Christ. We are also thankful for such a generous community of people who give their time, talents, and treasures to help others.
J = Jesus
O = Others
Y = You
We hope that you will find real joy this Christmas!
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